SEO Santa Cruz Case Studies Vab Media

Below are some recent case studies and projects that we’ve taken on to help our clients gain increased visibility online.

Shoreline Landscape Design

Shoreline Landscape Design's Google Places Listing with images

Shoreline Landscape Design was showing up on the third page for the following long tail keyword phrases: “Santa Cruz Landscaping Contractors” and “Santa Cruz Landscape Services.” Just a few hours of listing his website on Google, Bing, Yahoo, and other local business directories, we moved his listing from third or fourth page to first page 4th position. One thing that helps him stand out are his wonderful landscape design and structures. Thus, when local directories allow you to list photos, it’s completely worth spending the time to upload them in order to help others see the work you do no matter what website they are on. Google and Bing allows business owners to list details and photos, so it was easy for us to make this guy look good. Since his domain url had been around a few years, the website just needed some minimum optimization that was easily integrated using the All-In-One SEO plugin on WordPress. There is still a lot left to do, and more keywords to conquer.

RSI-Insurance

RSI - an SEO and Social Media Case Study

RSI Insurance owner, Ira Holm, had just had a website done, but like most business owners who get a website, his website developers did not set him up with basic information on how to market his website.  So we stepped in.  We started out performing keyword searches and looking at his competitors’ content to see what they had on their website that we needed to include in RSI’s.  He obviously needed more content to showcase all the services he offered.

He had a sidebar that only had a few services listed, but the bullet points didn’t actually link to anything, so we decided to go ahead and make those bullet points into links, with a full page of content behind each link.

We’ve developed about thirty pages of content, created around 100 internal links, listed him on local business directories, created and managed social media profiles, including marketing a recent video we produced, which you can see here.

SEO is an ongoing project, just like a website, there are always things that can be improved.  Here, we have just set him up with basics, so that if people search for “Restaurant Insurance NY,” “New York Commercial Insurance,” “Nightclub Insurance NY,” “Catering Insurance NY,” or “New York Commercial Insurance Companies, ” his website will not only come up in searches, but provides detailed information to those visiting his website that he would normally provide if he were talking to that “visitor” in person.

Our SEO services have helped increase RSI’s incoming calls for insurance quotes.  The number of people filling out the “Request A Quote” form on his website has also increased.  RSI saw a Return on Investment within the first month that we began  Search Engine Optimization and social media strategy.

Broadbent Construction

Broadbent Construction Featured on Angie's List, a directory of consumer rated local service companies and contractors

We have helped Broadbent Construction  gain a larger presence on the construction market by researching keywords relevant to what home owners would be looking for, such as renovations or remodeling.  We have added content to the site in the descriptions sections and have matched up this content with similar meta descriptions.  We have added local information to the website and listed him in Google, Yahoo, and Bing Local directories.  We’ve also written blogs for them on sites that have higher rankings, and thus increased both internal and external links.  This process, too, is ongoing, and there is much left to do.  We’ve also re-built Broadbent Construction’s website, which has allowed us to create more blogs and provide more detailed information for any visitor.  Since we started our Search Engine Optimization services, Broadbent Construction has seen an increase in requests for construction estimates.

Our efforts have also helped him obtain a featured post on Angie’s list, which you can see to the above.  Angie’s List is not only relevant, but is also visited by many home owners.